I feel that history matters for several reasons. For starters, it can remind us who we are today, what we have accomplished, and what we are going to do to continue to improve. It should be a central point to understand who we are as a global brand and how we identify ourselves today.
As we go from past to present, there is no denying that our heritage should dictate an ongoing evolution. I am so proud to say that during my past 18 months at TECALEMIT, Inc., collectively we have taken into account the principles that were once forged from our German lineage and have evolved them for multiple global markets.
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Today’s business world continues to shift on so many platforms. From how we talk to customers on social media, to how we are being connected to one another. We’re always looking for something that will give us a little extra value proposition. Pushing forward the brand story is a continuous process, as we all realize what happens to any business that stays stagnant. Along with that continuous brand–story process, there must be an equal product–story to develop as well.
Take for example, the M1 Diesel Exhaust Fluid (DEF) Dispenser, released last year for Diesel Exhaust Fluid as well as Diesel Fuel. (The M1 Diesel Exhaust Fluid (DEF) Dispenser was developed under the established All In One Diesel Exhaust Fluid (DEF) mini bulk storage tank systems) In 2015, the M1 takes on a different task by listening to the market place and our customers. I am fully confident that if our very own customers would not understand how we identify ourselves today as a brand, the evolution of this product would be much slower.
As we open up the rest of this year…. TECALEMIT has every intention at looking back on its heritage, but we are now looking ahead also on the principle of continuous improvement and evolution.
The M1- Canadian Weights and Measures ready.
Looking for more information on this Diesel Exhaust Fluid (DEF) M1 Canada Dispenser? Do not hesitate contact us. You can reach us by clicking here, or you can call us at 281 446 7300.
Thanks for reading….