I feel that history matters for several reasons. For starters, it can remind us who we are today, what we have accomplished, and what we are going to do to continue to improve. It should be a central point to understand who we are as a global brand and how we identify ourselves today.
As we go from past to present, there is no denying that our heritage should dictate an ongoing evolution. I am so proud to say that during my past 18 months at TECALEMIT, Inc., collectively we have taken into account the principles that were once forged from our German lineage and have evolved them for multiple global markets.